intro the account scope and my role (leading when necessary a team of 5 writers, presenting weekly CRM copy concepts, working with design and accounts to ensure scope of work is adhered to, handling production heavy deadlines, and delegating tasks paired with mentorship on how best to flex copy skills while meeting deadlines.
I served as a Senior Copywriter for the Taco Bell team, focused on a CRM scope that could match and maintain the current (and iconic) brand tone. As part of the retainer, the writing team worked to align with both the in-house CRM team and Taco Bell Creative teams on all deliverables. Our partnership agreement was to service a UX scope of email, app, and push communications that highlighted contextual moments, deals, and brand loyalty journeys for client.
I served as a maker and stepped into lead the writing team to kick off new briefs, when necessary. As part of senior leadership, I worked and coached a team of five writers in a production heavy timeline to ensure work was client ready each week. My role also included working with the agency’s design and account’s team to ensure concepts were on brief and presenting at creative reviews with client.
I served as a Senior Copywriter for the Taco Bell team, primarily focused on a CRM scope that could match and maintain the current (and iconic) brand tone. As part of the agency’s scope, the writing team worked to align with both the in-house CRM team and Taco Bell Creative teams weekly to ensure deliverables were aligned on both sides. Our partnership’s agreement was to service a UX scope of email, app, and push communications that highlighted contextual moments, deals, and brand loyalty journeys for client.
I served as a maker and stepped into lead the writing team to kick off new briefs, when necessary. As part of senior leadership, I worked and coached a team of five writers in a production heavy timeline to ensure work was client ready each week. My role also included working with the agency’s design and account’s team to ensure concepts were on brief and presenting during creative review presentations with client.
Our partnership’s agreement was to service a UX scope of email, app, and push communications that highlighted contextual moments, deals, and brand loyalty journeys for client.
Being part of senior leadership meant I was working with a team of five writers and working to help ensure work was client ready each week. Our partnership’s agreement was to service a UX scope of email, app, and push communications that highlighted contextual moments, deals, and brand loyalty journeys for client.
As part of the agency’s scope, the writing team worked to align with both the in-house CRM teams and Taco Bell Creative teams weekly to ensure deliverables were aligned on both sides. My role also included working with the agency’s design and account’s team to ensure concepts were on brief and executed flawlessly, and presenting on behalf of the copy team during creative review presentations with client.