intro campaign here

To promote the new ADV Collection, Nike Yoga tapped our catalyst/influencer team to promote the computational and breathable design through a choreographed yoga-flow dance. The product was created to promote mobility and warming with body-mapping technology that elevates your practice.

Our creative response was to produce a motion piece AV that lead with an editorial direction that illustrated the benefit of yoga as a go-anywhere, do-anytime practice that moves with you as you reconnect with your community. Most importantly with production taking place in the Mojave Desert, we highlighted how the ADV Collection and yoga can be taken to new and unusual practice spaces that “Go Beyond the Everyday”.

Describe social AV and how narrative worked with AD to cultivate tone

Our creative response was to produce a motion piece AV that lead with an editorial direction that illustrated the benefit of yoga as a go-anywhere, do-anytime practice that moves with you as you reconnect with your community. Most importantly with production taking place in the Mojave Desert, we highlighted how the ADV Collection and yoga can be taken to new and unusual practice spaces that “Go Beyond the Everyday”.

Art Direction: Thomas Adcock

Brand Narrative & Copy Direction: Jeanette Castaneda, Elliot kennedy, and Caroline Bleeker