Microsoft Store: Holiday 2020 Campaign

 Microsoft Store wanted to elevate their Instagram social following and posting cadence with fun, evergreen content that would resonate with Gen Z during the 2020 holiday season. Our audience had socially been through many ups and downs (aka like all of us), but we knew they we were more engaged through social media than ever before. The social team wanted to bring lighthearted and fun content that would help lift their spirits during a time where being with friends and family was a foreign concept. We did this by focusing on product sustainability, holiday tech releases, and tapping into relatable conversation starters based on Gen Z’s main interests.