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At Ally, we don’t want to be your main bank. We want to be your side piece savings account. Leave all the important decisions and paperwork behind with your serious bank, and open an account for some seriously fun times. Here at Ally Bank, we love being your “other” bank, because we get the best parts.


 

Welcome Letter & Bank Statements

At Ally Bank we do things a little bit differently. Instead of getting an impersonal email or letter, we mail you a love letter. We also send bank statements in a satin black envelope with a seal. So you know your information is secure.

Hello New Lover,
I’m excited that we are starting this journey together. I know that you’ve been looking for something and your main bank isn’t satisfying you. Congratulations on your new CD account. I’m ready to give you everything your main bank can’t. Welcome to side piece banking.

Love, Ally

Our billboards are positioned on the side of other banks' billboards. They show the benefits of being the sidepiece, and are there to make people question, why am I still with my main bank?